Ensuring seamless gaming compliance internationally for a leading platform provider
December 19, 2024
Challenge
In the early days of online gaming, a major platform provider faced a significant challenge: verifying user locations to comply with the nascent regulations of online gaming jurisdictions. As one of the largest gaming platform providers to many major gaming operators at the time, the company needed a robust solution to ensure compliance for its desktop and mobile applications offering legal online sports betting, casino gaming, poker, daily fantasy sports (DFS), and lottery services.
The challenge? The solution had to be scalable and flexible enough to adapt to a rapidly evolving regulatory environment while supporting plans to grow across multiple states and international markets. Since the regulations were in their infancy, the platform provider was looking for a knowledgeable partner to guide them in navigating emerging compliance challenges as they evolved.
Solution
The gaming platform provider partnered with Locance to integrate its advanced geolocation and gaming compliance technologies. Locance delivered a suite of customizable features, including:
- IP and device location to validate players’ location.
- Behavioral biometrics and device profiling, using patterns like user interaction behavior to bolster fraud prevention and compliance.
- Smart Zones geofencing to define inclusion and exclusion zones, such as excluding tribal lands.
- Dynamic compliance logic for periodic location re-verification to meet jurisdictional requirements.
- Data connection analysis to detect remote access, proxy, and VPN usage.
Locance’s customizable approach was flexible enough to work for multiple jurisdictions, across multiple applications, and for a range of different gaming operators served by the platform provider. The Locance team worked closely with the gaming platform provider to establish specific rule sets and verifications for each jurisdiction, adding more as they moved into each new market. This tailored approach ensured compliance and seamless integration across all jurisdictions, without adding more work for the platform provider or its operator customers.
Benefits
By partnering with Locance, the gaming platform provider has enjoyed a range of benefits supporting its growth and operational excellence:
- Compliance across jurisdictions: Locance’s tailored compliance logic enabled the company to adhere to varying regulations at local, state, and international levels.
- Ease of integration: Locance’s customizable API integration and managed configurations allowed for rapid onboarding and reduced time-to-market in new jurisdictions.
- Scalability: As the platform expanded into new states and countries, Locance’s solution seamlessly accommodated additional regulatory requirements without disruption.
- User-friendly experience: Locance’s browser-based approach minimized user adoption hurdles, eliminating the need for downloads.
- Regulatory support: As a subject matter expert, Locance assisted the company through regulatory testing and audits, ensuring smooth market entry.
- Advanced reporting and transaction forensics tools: A SaaS portal for the company’s Customer Support Representatives (CSR) to perform real-time analysis and end user support, ensuring a streamlined user experience.
Results
Over more than a decade, the gaming platform provider has leveraged Locance’s solutions to grow its customer base while maintaining gaming compliance across an expanding set of jurisdictions.
Key outcomes have included:
- Rapid expansion: From a single state in the U.S. to multiple jurisdictions, including Canada and Europe, the company’s compliance solutions scaled effortlessly.
- Seamless onboarding: Rapid, assisted integration ensured the company never missed business opportunities, even when launching in new markets.
- Long-term partnership: Locance’s commitment to industry-leading geolocation solutions, regulatory expertise, and customer success solidified a long-term partnership.
As the gaming platform provider continues to grow and evolve its offerings, Locance is honored to be their trusted partner in ensuring full geolocation compliance across all jurisdictions.
Locance® is the global leader in cloud-based location services for connected devices. We provide the easiest and most comprehensive multi-source location-as-a-service platform for developing location-based and context-aware applications — without the need for special software or app installations.
Our core location services work seamlessly indoors and outdoors across devices, platforms, and networks. Serving Fortune 500 enterprises and start-ups alike, Locance is revolutionizing the way companies do business. With the broadest reach and largest global footprint, our geolocation solutions deliver unparalleled performance for gaming compliance, lottery compliance, and other anti-fraud applications for online commerce and financial services.